More Than Mountains.
Skiing in the Midwest is a little different. Our hills might be smaller, our winters unpredictable, and our runs a little shorter. But that doesn't make the experience any less special.
East of West Ski Co. is all about celebrating the Midwest skiing experience. Through original apparel, accessories, and skiing content, we're here to help skiers make the most of their time on the slopes and represent the places they love to ski.
How It Started
I grew up skiing in the Midwest, spending time on the local hills that so many of us know and love. As I got older, I had the chance to travel out West and experience some of the biggest ski resorts in the country.
While the mountains were incredible, those trips also made me appreciate what makes skiing back home unique.
Midwest skiing has its own culture, challenges, and community. That's what inspired me to create East of West: a brand that celebrates Midwest skiing for what it is, instead of what it isn't.
Explore the East of West
Whether you're planning your next ski trip or looking to represent your favorite place to ski, there's something here for you.